Mine x Creators Agency
Partnership Growth Strategy
Last updated February 18, 2026
Partnership Overview
Company
Mine (formerly Fizz), rebranded Jan 8, 2026
Products
Mine Card (credit building) + MoneyGPT (AI budgeting app)
Funding
$14M Series A (359 Capital, Kleiner Perkins, FJ Labs, Y Combinator)
Current Spend
~$500K/yr annualized on creators
2026 Goal
Scale to $2.5M/yr by EOY 2026
Deal Structure
Hybrid: flat fee + performance via Impact
CPA Target
~$100 per subscription
Hiring
Head of Influencer Marketing (open role)
Tracking
Impact affiliate platform for attribution
Caleb Hammer: Scaling the Anchor Partnership
2.9M
Subscribers
851K
Avg Views
142
Organic Mentions
Audience
74% US-based
72% male
52% aged 25 to 34
Integration rate: $25K
Growth Levers
138.6M+
Views
142
Organic Mentions (17 months tracked)
Monthly & Cumulative Views from Organic Mine Mentions — Oct 2024 to Feb 2026
Filtered to main Financial Audit episodes containing Mine/Fizz organic mentions. All 17 months fully verified.
Source: Verified mention log cross-referenced with YouTube video view counts via YouTube Data API
Creator Syndicate: Series B Investment
Mine's Series B is closing around May 2026. We propose assembling a creator syndicate to invest ~$250K alongside the round. Creator-investors become permanent evangelists. Think MrBeast/Feastables or Logan Paul/Prime as precedent.
Potential Participants
- Caleb Hammer (anchor creator, deepest relationship)
- Creators Agency (as a firm)
- Other CA roster creators with fintech interest
Timeline
March 2026
Begin conversations with creator participants
April 2026
Finalize SPV or SAFE note structure, managed by CA
May 2026
Close syndicate with Series B round
Competitive Intelligence
Rocket Money
146 channels · 370 sponsored videos| Creator | Avg Views | Niche |
|---|---|---|
| Max the Meat Guy | 2.29M | Food |
| CircleToonsHD | 1.28M | Animation |
| How Money Works | 790K | Finance |
| Nikki Carreon | 786K | Lifestyle |
| Steve Terreberry | 686K | Music |
| Mina Le | 584K | Fashion |
| Atrioc | 508K | Business/Gaming |
| matt bernstein | 421K | Politics |
| Schaffrillas Productions | 412K | Film |
| SoupRS | 392K | Gaming |
| RayLikeSunshine | 368K | Finance |
| Framed | 230K | Film |
| Annie Elise | 193K | Finance |
| Jake Tran | 192K | Finance |
Monarch Money
42 channels · 269 sponsored videos| Creator | Avg Views | Niche |
|---|---|---|
| How Money Works | 790K | Finance |
| Grant Rudow | 408K | Finance |
| Triggernometry | 307K | Politics/Culture |
| Bradley Martyn Raw Talk | 287K | Fitness |
| Gabe Bult | 190K | Finance |
| lauren | 143K | Lifestyle |
| Kim Java | 135K | Finance |
| Wall Street Millennial | 131K | Finance |
Key Insight
Rocket Money's success with non-finance creators (7+ categories outside finance) proves the model. Their highest-performing sponsorships include food, fashion, film, music, and gaming creators. Mine should test these categories too.
Overlap: How Money Works is sponsored by BOTH Rocket Money and Monarch Money. This creator is the gold standard for the budgeting/fintech niche.
Marquee Creator Targets
The Money Guy Show
PriorityFinance education, wealth-building strategies
500K-1M
Subscribers
120K
Avg Impressions/Ep
Highly targeted, loyal audience
Trusted voice in personal finance
Est. pricing: $12K to $18K per integration ($36K to $54K for 3x)
Approach: Launch with 3 integrations to establish presence and measure CPA
Ramit Sethi
PremiumI Will Teach You To Be Rich / money psychology
1M+
Subscribers
High
Engagement
Massive reach, strong audience trust
Book/brand ecosystem creates multiple touchpoints
Est. pricing: $30K to $60K per integration
Approach: Dedicated video or major integration
Additional Recommended Creators
| Creator | Subscribers | Avg Views | Est. Rate | Focus |
|---|---|---|---|---|
| Daniel Braun | 230K | 83K | $5.5K | Credit card specialist |
| Naam Wynn | 295K | 55K | $6.5K | Credit repair |
| Gabe Bult | 764K | 210K | $7K | Frugal finance, great gender balance |
| Minority Mindset | 2.4M | 168K | $8K | Large finance audience |
| How Money Works | N/A | 790K | TBD | Sponsors both competitors already |
Unexpected Niche Opportunities
Based on Rocket Money's data, these non-finance categories convert for fintech products. Mine should test these categories to expand beyond traditional finance audiences.
Lifestyle / Fashion
- Mina Le (584K avg views)
- Nikki Carreon (786K avg views)
Est. $5K to $15K per integration
Food / Cooking
- Max the Meat Guy (2.29M avg views)
Est. $10K to $25K per integration
Film / Entertainment
- Schaffrillas Productions (412K avg)
- Framed (230K avg)
Est. $5K to $12K per integration
Music
- Steve Terreberry (686K avg views)
Est. $8K to $15K per integration
Gaming / Culture
- Atrioc (508K avg views)
- SoupRS (392K avg views)
Est. $5K to $12K per integration
Politics / Commentary
- matt bernstein (421K avg views)
- Triggernometry (307K avg views)
Est. $5K to $10K per integration
Scaling Roadmap: $500K to $2.5M
Current annualized spend: ~$500K (20% of 2026 target)
Q1 2026
~$500K annualized
- Expand Caleb: full partnership package at $78K/month (ad reads, email, guaranteed mentions)
- Test 2-3 finance creators from proposal ($20-30K)
Q2 2026
$750K-$1M pace
- Launch Money Guy Show partnership ($50-75K)
- Begin Ramit Sethi conversations
- Creator syndicate closes with Series B (May)
- Test 2 non-finance niches ($20-40K)
Q3 2026
$1.5M pace
- Ramit Sethi launches ($60-120K)
- Scale winning niches from Q2 tests
- 5-8 mid-tier creators in rotation ($100-200K)
- Caleb paid ads/UGC program ($50-100K)
Q4 2026
$2.5M pace
- Full portfolio: 1 anchor, 2-3 marquee, 10+ mid-tier
- Seasonal pushes (back to school, New Year resolutions)
- MoneyGPT dedicated campaign
Creator Tiering Framework
Caleb Hammer
Deep integration, equity consideration, multi-format (ad reads, UGC, email, merch)
Money Guy Show, Ramit Sethi, +1-2 more
Major integrations, dedicated videos, potential for long-term deals
Daniel Braun, Naam Wynn, Gabe Bult, Minority Mindset
Finance niche reliable converters, test and scale based on CPA performance
Non-finance niche experiments
Lifestyle, food, entertainment, gaming, and other unexpected verticals
Long-tail creators
Performance only via Impact platform, no upfront cost
Additional Strategic Ideas
MoneyGPT Launch Campaign
Separate from Mine Card. Target productivity, tech, and AI creators to position MoneyGPT as the "ChatGPT for your money." Different audience, different niches entirely from the credit-building product.
Audience Overlap Analysis
We can provide audience overlap data between recommended creators to ensure Mine is not paying twice for the same eyeballs. Maximizes unique reach per dollar spent.
Seasonal Content Calendar
Credit building peaks around key moments: New Year (resolutions), tax season (financial awareness), back-to-school (student product), and year-end (financial planning). Recommend creator content timed to these windows.
Retention Dashboard
Quarterly partnership reviews tracking CPA trends, creator performance, and optimization recommendations. Keeps Mine locked in with CA long-term and ensures continuous improvement.
Creator Ambassador Program
Top-performing creators get exclusive perks: early product access, direct line to Mine's product team, and an annual creator summit. Builds loyalty beyond payment and creates a self-reinforcing flywheel of authentic advocacy.