Bizee × Creators Agency
Real-time partnership performance across all active creator campaigns
Total Viewership Growth
Cumulative views across all creator partnerships
Guarantee Progress
3 of 4 campaigns at or above target. All creators delivering ahead of pace.
School of Hard Knocks
Aug 2025 - Sep 2026
16.9M views ahead of pace
UpFlip (2025)
Dec 2024 - Mar 2026
Campaign complete - 133% of guarantee
UpFlip (2026)
Jan 2026 - Dec 2026
15 deliverables live - 25.8% of Q1 target
Iced Coffee Hour
11/12 integrations delivered
Includes 689K audio views
CPM Benchmarks
Effective cost-per-thousand-views vs. industry standard of $30 CPM
Creator Profiles
Detailed performance breakdown per creator
School of Hard Knocks
@theschoolofhardknockspodcast
UpFlip
@UpFlip
2025 + 2026 campaigns combined
Iced Coffee Hour
@TheIcedCoffeeHour
11/12 integrations delivered · includes 689K audio views
Engagement Metrics
All creators outperform the 2% industry benchmark
School of Hard Knocks
IG Reels + YouTubeTom Cruise reel: 13.9M views, 600K+ likes
UpFlip
YouTube4 videos exceeded 1M views in 2025 campaign
Iced Coffee Hour
YouTube + AudioMoney Guys episode: 737K total impressions
What's Working
Key insights from partnership performance data
Deeper Partnerships = Better CPM
Long-term creator relationships drive down cost-per-view dramatically. School of Hard Knocks is the proof: at $8.53 CPM, their rate is 72% below the $30 industry benchmark. This is the power of sustained investment - the creator deeply understands the brand, integrations feel natural, and audiences respond.
More Shots on Goal = Viral Breakouts
You need surface area. The more videos you sponsor, the more chances for breakout hits. SHK's Tom Cruise reel hit 13.9M views. UpFlip's fried chicken video hit 1.7M in 2 weeks. These weren't predictable - they were the natural result of consistent investment. Long-term partnerships with consistent output beat one-off sponsorships because the math works in your favor.
Minimal Creator Audience Overlap
3 creators serve 3 distinct audience funnels with almost zero overlap. SHK reaches entertainment and pop culture viewers. UpFlip targets small business operators. ICH attracts entrepreneurial interview audiences. Each dollar reaches unique viewers - meaning every partnership dollar is additive, not redundant.
Evergreen Content Accumulation
65.9M views is the FLOOR, not the ceiling. Videos keep accumulating views long after publish. Content from 6+ months ago still drives thousands of daily views. This is the compound interest of creator marketing - every video is an asset that appreciates over time, making the effective CPM drop lower with each passing month.
Recommended Improvements
Six priority actions to maximize partnership ROI
Add UTM Tracking to All Content
Enable proper attribution and conversion tracking per creator and per video. Without UTMs, we can measure views but not downstream impact - signups, revenue, and ROI per creator.
Diversified Creator Portfolio
Expand beyond 3 creators to spread risk and reach new audiences. A broader roster means less dependency on any single channel and access to untapped viewer segments.
Evergreen Content + Podcast Distribution
Evergreen content compounds views over time - SHK is proving this with videos continuing to accumulate views months after publish. Podcast distribution (like the ICH model) doubles reach at minimal incremental cost.
Cross-Creator Campaign Moment
Coordinate a synchronized campaign across all 3 creators around a specific Bizee initiative (e.g., new product launch, seasonal push). Amplifies reach by hitting all 3 audience funnels simultaneously.
Retargeting Layer
Run paid retargeting ads to viewers of creator videos. These are pre-qualified warm leads who already saw a Bizee integration. Low cost, high conversion potential.
Leverage Creator NIL Rights
Bizee is paying for creator partnerships but only using the content on the creator's channel. Repurpose creator clips in paid social ads, landing pages, email campaigns, and sales collateral. Multiply the value of every dollar spent.
Competitive Landscape
YouTube sponsorship activity in the business formation space
| Brand | Channels Sponsored | Videos Sponsored | Avg Videos / Channel |
|---|---|---|---|
Tailor Brands | 25 | 165 | 6.6 |
Northwest Registered Agent | 20 | 165 | 8.3 |
Doola | 20 | 43 | 2.1 |
BizeeOur Client | 5 | 81 | 16.2 |
LegalZoom | 15 | 77 | 5.1 |
ZenBusiness | 13 | 111 | 8.5 |
Key insight: Bizee has the DEEPEST relationships (81 videos across 5 channels = 16.2 videos per channel avg) while competitors spread thinner. This depth drives lower CPMs and better integrations.
Expansion Opportunities
Recommended roster creators to diversify and scale Bizee partnerships
Codie Sanchez
@CodieSanchez
Already discussed with Bizee team in person — they were very excited. Perfect fit: teaches people how to buy and start businesses, exactly Bizee's target customer.
Erika Kullberg
@ErikaKullberg
Massive reach in personal finance and legal space. On our roster. 8M+ subscribers with highly engaged audience interested in business and legal protection.
Mark Tilbury
@MarkTilbury
Massive reach with business-minded audience. Content style mixes entrepreneurship with financial education — natural fit for LLC formation messaging.
Graham Stephan
@GrahamStephan
One of the most trusted voices in personal finance. Audience includes aspiring real estate investors and entrepreneurs who need business formation services.
Jack Neel
@JackNeel
Fast-growing business channel with young entrepreneurial audience. Content aligns perfectly with Bizee's target demo.
Modern MBA
@ModernMBA
Analytical business content that attracts educated professionals considering starting their own ventures.
Minority Mindset
@MinorityMindset
Hosted by Jaspreet Singh. Aligns with goal to diversify creator portfolio. Large, engaged audience of aspiring entrepreneurs.
Simon Squibb
@SimonSquibb
Successful entrepreneur who gives away businesses. Highly authentic content that resonates with first-time founders.